Deciding where your web hosting server is located is an important factor which often gets left out during your website purchase decision. The location of the server can be interpreted by search engines like Google as a strong signal that a page or website is relevant to the country where it is located, for example if a site runs on a .co.in domain and the server is located just outside Mumbai than it is assumed to be an India focused site.
Here is what Google has to say about it-“Server location (identified by IP address of the server): is often physically near the website’s visitors and can be a signal about a site’s intended audience. Some websites use distributed content delivery networks (CDNs) or are hosted in a country with better webserver infrastructure, so it is not a definitive signal.” It may also help a website’s ranking on Google and other search engines if the server location has some relationship to the geographical region served by that site. Even Matt Cutts, head of Google’s web spam team has gone on record saying that relevant search results are determined in part by the IP address, which in turn is determined by the location of the server.
Another reason to carefully consider the physical location of your servers is that the location can affect the speed at which the website loads or in other words load time. This is particularly important when it comes to matters like local search or search on a mobile device. It is a known fact that if a page doesn’t load within 3-4 seconds, there is a high possibility of a visitor going away from your website without looking for what he or she needed in the first place.
So now that you are armed with these great insights lets talk about your next steps. It is imperative for one to find a Web Hosting provider with the sophistication and experience to offer Geo-located Hosting. Server hosting requires highly-developed technology, as well as long term investment in power, cooling and network infrastructure. These factors are not always available in sufficient quantity and quality to make hosting available in a certain country or region. So look out for providers in your country of focus and ask them all the right questions. If you would like to take a quick look at BigRock’s state of the art data centres you can check it out here.