Shashank Mehrotra on what business opportunity will 30 million new internet users in 2012 really represent?

As I started to reflect on this question, my first thought was to look at all the amazing trends that we have witnessed in the Indian internet landscape in 2011. Here are just a few for context. The total number of internet users crossed the 120 million mark; ecommerce is now in excess of Rs. 40,000 crores annually; the Indian Facebook population is touching the 40 million mark; there are 50 million mobile data subscribers; new companies and eco-systems are being created around cloud computing, online advertising, mobile applications, web infrastructure, online travel, and much more

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