Affiliate Marketing – The Specifications of an Affiliate Program (Part 3)

This article brings us to the third and final installment of our 3 part blog series on Affiliate marketing. We covered what Affiliate Marketing really is in Part 1 and Part 2 spoke about what are the different payment models it consists of.

In this article, we will get you acquainted with the various tracking mechanisms used in the Affiliate Marketing process –

Cookie period

Cookies are usually small text files, given ID tags that are stored on your computer’s browser directory or program data sub-folders. Cookies are created when you use your browser to visit a website that uses cookies to keep track of your movements within the site, help you resume where you left off, remember your registered information.

An Affiliate Cookie is alive for a time period as specified by the merchant. BigRock has a 90 day cookie period as compared with the other Affiliate Marketing programs which usually have a 30-60 day cookie period. This makes it easier for the affiliates to earn commissions on sales that happens within the cookie period.

Affiliate code

An Affiliate Code helps to identify when transactions take place. The Affiliate Code acts as a piece of information passed everytime a visitor completes an action specified by the merchant. Most affiliate codes are placed on the order completion page of the Merchant’s website.

Simply put, affiliate programs are arrangements in which an online merchant Web site pays affiliate Web sites a commission to send them traffic.

These affiliate Web sites post links to the merchant site and are paid according to a particular agreement. This agreement is usually based on the number of people the affiliate sends to the merchant’s site, or the number of people they send who buy something or perform some other action.

Some arrangements pay according to the number of people who visit the page containing their merchant site’s banner advertisement. Basically, if a link on an affiliate site brings the merchant site traffic or money, the merchant site pays the affiliate site according to their agreement. Recruiting affiliates is an excellent way to sell products online, but it can also be a cheap and effective marketing strategy; it’s a good way to get the word out about your site.

This concludes our three-part post on Affiliate Marketing. Hope you enjoyed reading this series and learned about the various aspects of Affiliate Marketing. Do post your queries/comments below.

P.S: Check out BigRock’s Affiliate Marketing program here.

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