SEO for Beginners – (Part 1)

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page on a search engine’s result page. What it really means is that the higher and more frequently a site appears in the search results, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search such as image search, local search, video search, academic search, news search and industry-specific vertical search.

The most important elements that you should consider when optimizing your website an SEO content perspective are the -page title, meta description and meta keywords. Obviously there are more than just 4 factors to successful search engine optimization but these elements form the basic core.

How does a Search Engine work?

Internet search engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the way various search engines work, but they all perform three basic tasks:

  • They search the Internet — or select pieces of the Internet — based on important keywords.
  • They keep an index of the words they find, and where they find them.
  • They allow users to look for words or combinations of words found in that index.

Human-powered search engines rely on humans to submit information that is subsequently indexed and catalogued. Only information that is submitted is added to their index.

Once a search engine has all its basic data in place, there are certain factors it considers while crawling the web and ranking your pages. Some of the main factors are –

1. Domain Name

Your website Domain Name is probably the most essential factor search engines look out for. It would be great if your domain name is relevant to the keywords that you are planning to optimize.

2. Page Title

Your page title comes next. There are several good practices and definite NO-NO’s when it comes to page titles. Do make your titles relevant and use as many of your important keywords as possible. Don’t be overly repetitive or long winded.

A good title should look something like this:

<title>Search Engine Optimization (SEO) : Getting Started - HTML Goodies</title>

 

A bad title would look something like this:

<title>Search Engine Optimization Search Engine
  Optimization Search Engine Optimization SEO SEO SEO SEO
  Getting Started Getting Started Getting Started - Even if
  you are new to web development you have probably heard about
  search engine optimization - SEO for short. Generally
  speaking, SEO is more important to commercial websites than
  it is to personal websites but it's just plain cool to see
  your website appear in the top 10 results of a search
  regardless of what type of website you create. In this
  article we will explore the basic concepts of how search
  engine optimization works.</title>

 

3. Website Content

Your focus should be on two fronts. First, try to put as many of your primary keywords at the top of your content as possible. Second, repeat as many keywords or keyword phrases throughout the text wherever possible. Repetition is good but overt repetition would lead to penalization.

4. Meta keywords tags

There are a few simple things to keep in mind when putting your keywords together:

  1. Add both keywords and keyword phrases
  2. Prioritize your keywords from most important to least important (in case a search engine caps the number of keywords it will catalog)
  3. DO NOT repeat keywords in the list unless they appear solo and within a phrase – e.g. “search, search engine” is fine but “search, engine, search, engine” is not.
  4. Separate keywords and phrases with a comma

An example of a good keyword tag would be something like:

<meta name="keyword" content="search, engine, optimization,
search engine optimization, SEO">

 

5. Meta description tags

An example of a good description would be:

 <meta name="description" content="Getting started with
  Search Engine Optimization (SEO) can be a daunting task to
  the beginner. Explore how search engines work and the basic
  elements of search engine optimization.">

When you write your description try to use as many of you primary keywords as makes sense.  In most cases 2 to 3 sentences will suffice.

These are the most basic points you should keep in mind when you kick-start your website.

Look out for Part 2 of this series where we will go a step ahead and introduce you to Analytics, Site Maps and Back Links.

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14 Responses to SEO for Beginners – (Part 1)

  1. Firdaus September 3, 2012 at 5:51 PM #

    Nice Post Amreen ! You explained more thing in short way.

  2. Divyanshu Negi September 3, 2012 at 6:23 PM #

    Nice post , I have implemented everything in my website yet the results are not displayed in Google or bing or yahoo, It has been more then a month , i have made the changes. Any suggestions ?

  3. Ajesh Nair September 3, 2012 at 6:25 PM #

    Firstly at the content part, content should be used which is more relevant to the user. It will work great if the prime keywords are repeated couple of times with unique and rich content. Content should be created for user not Google search crawlers. With respect to tags such as Title tag, Description tag, Keyword tag there are certain character limit. Title should be kept maximum upto 75-85 characters, since only 70-75 characters are visible in Google search. Description tag, there is limit of 180 characters max since 160-170 is displayed on Google search. Description tag should be catchy; it helps in increasing CTR (Click through rate). The most important is, if you are making the user land on your page, it must have all the information user is looking out for.

  4. Avnish Laroiya September 3, 2012 at 7:21 PM #

    Thanks a to, its a great way to learn things.

  5. Amreen September 6, 2012 at 12:28 PM #

    Thanks for your inputs Ajesh 🙂

  6. Amreen September 10, 2012 at 6:19 PM #

    Hey Divyanshu,
    Give this some time. Immediate results are a little difficult. Just keep updating your website with fresh and innovative content, and I’m sure you’ll see the results soon 🙂

  7. Ajesh September 11, 2012 at 1:40 PM #

    @Divyanshu: Have you started creating links for your website? Start doing it, this will increase the link popularity of your website. Make sure you follow one way link building process. Ranking better on Google normally depends on back links linking on to your website from better sources. One month is too early for a website to rank better on search engines. Start building back links for your website from better sources and I am sure it will start ranking better after 5-6 months.

  8. Kedar October 4, 2012 at 7:27 PM #

    Well Explaination for New Webmasters .Thnx Bigrock to Write such article

  9. Anjali October 4, 2012 at 9:01 PM #

    These stuff are very attractive but the real problem arrives when Google is frequently changing their Algorithm.

    One thing working earlier are not in same demand at this time. One has to keep updating themselves to be battle of SEO 🙂

  10. Rakesh Uniyal October 9, 2012 at 4:48 PM #

    Thanks for sharing this information about SEO. This is very helpful for the beginners like me.

  11. sreedev July 1, 2013 at 10:36 PM #

    untill I saw your blog, I used to think that search engine optimization is complicated.
    your article totally changed my mind. Thanks for helping me out.

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