How to Use Images in Email Campaigns

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Unless you’re a “Nigerian prince” begging for cash until his “bank account” gets “unfrozen” and he can “pay you back,” there’s no reason your emails should look like spam.

Unfortunately, when you leave out images in favor of all text emails, your newsletters can seem more low-rent than professional communication.

According to a recent study on email marketing effectiveness, 82% of people pay more attention to emails with pictures. Here are some dos and don’ts when it comes to using images in your emails, courtesy of Constant Contact:

DO: Limit the number of images you use. Three or fewer generally results in the highest click-through rate.

DO: Spotlight your products, services, employees, and customers.

DON’T: Use a PDF instead of your email template. Your content won’t display for many customers, and you won’t be able to track the number of clicks in order to strategize for future campaigns.

DO: Use stock photo sites for photos that you don’t have or can’t create on your own.

DO: Make sure your image is the right size or slightly larger — you can always crop an image that’s too big, but if the file is too small and you stretch it, the image will appear pixelated.

DON’T: Use sample stock photos that are watermarked. It not only looks unprofessional, it can lead to copyright issues.

And for the sake of people everywhere, let’s hope that fake Nigerian royalty doesn’t read this 😛

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