8 easy tips to decrease your sign-up confirmation email bounce rates

Being an active email marketer, BigRock sends multiple emails to you on a monthly basis. And we hate to admit that more than 20% of the emails bounce – which means that our new user wouldn’t have been able to activate their account. So they’ll either have to either sign up for a new account, or contact us to change their email address. These are steps we don’t want to put any user through.

So we went through the entire sign-up process and penned down 8 quick, easy tips to help you out whenever you send emails to your customer base 🙂

1. Clean your lists!

Whether manually or via a list-hygiene service, check for incorrectly formatted addresses, invalid domains and typos (i.e., alo.com instead of aol.com)

2. Confirm Email Addresses

Send an auto-reply confirmation when a user subscribes, registers or makes a purchase. If that message bounces, you can attempt to correct it right from the start.

3. Include Subscription/Account Management Links in Your Emails

Make it easy for your customers and subscribers to update their email addresses by including a link in your emails to your Web site account/subscription management page.

4. Monitor Blacklists

Regularly check the major spam databases and blacklists to ensure you or your email provider has not been added. MAPS and SPAMCOP are two of the more popular black list databases. (You will not receive a bounce message as a result of a blacklist, even though the email has not been delivered.)

5. Pretest Your Emails

Prior to sending out your email to your entire list, send a test to yourself and others (make sure you include all the major email services used by members of your list).

6. Don’t buy or rent mailing lists

The folks who are trying to sell or rent the list to you might give you a ton of promises that the list is clean and has no bouncing email addresses, but you cannot absolutely know that the email addresses are valid unless you collect them yourself.

7. Use double opt-in

This requires your subscribers to confirm that they want your email (and that their address is valid) by clicking a link in the email that you send to them. This will decrease your bounce rate because people will have to use real email addresses in order to subscribe. Double opt-in usually decreases the probability of receiving spam complaints as well.

8. Don’t email addresses that already bounced!

While it may be tempting to ignore the bounces that come in, it is very important to remove any addresses that generate a hard bounce from your email list. This is probably the most direct way to decrease your bounce rate overall.

Remember – Lesser Bounces = Happy Customers 🙂

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