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4 Maxims to build a Stellar Sales Team

As mentioned in the best-selling book – ‘First, Break All the Rules’ by Buckingham & Coffman, great managers do four activities extremely well when building a high-performance team – Hiring, Setting clear expectations, Motivating teams and Developing People. Hiring By far this is the most critical aspect of building a team. You need to identify […]

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The Brand Manager’s Corner – How Radio Impacts a Brand’s Online Presence

BigRock’s Brand Marketing Head – Dhaivat Mehta thinks it’s important for every brand to make it’s presence felt in all media, whether online or offline. Read on to know his take on why BigRock took one of it’s most successful TV ad campaigns – Savitri Bai on Radio. One of Television’s most loved TV commercial […]

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